When you have a lot of time to kill or you are waiting in a long queue or you need a break from the work, the best option is to play a nice entertaining game on your mobile. These days, you'll find more adults than teens interacting with mobile games. Consumers between the ages of 25 and 34 not only download more games than any other age group, but also play and purchase them more. Female gamers are also starting to become a part of the mobile gaming community. Mobile gaming is so popular that people have actually become addicted to them.
One of the primary reasons why mobile games are in high demand is the casual, comfortable and interactive gaming engagement they provide. The gaming industry is constantly working on creating innovative games with intricate and enhanced gaming features. They are constantly struggling to make this addiction a complete burning passion for people. There are variety of mobile games found in different categories of racing games, puzzle/logic/skill games, action games, arcade games, role playing games, card and casino games, adventure games, strategy games and lifestyle games. To match different people's needs, developers design single player or multi player games based on various technologies that include (eg. Embedded games, SMS/MMS games, browsing games, J2ME games, BREW games and native OS games. One major problem faced by the publishers and developers of mobile game is describing a game in such a way that it attracts the customer to make the purchasing decision. They are mainly sold through network carriers / operator's portal/ distributors by attracting user by their text descriptions and appealing screenshots.
There are some well known and established play patterns that decrease the perceived level of risk for the buyer which includes (game play mechanics that are instantly recognizable) such as Tetris, Space Invaders or Poker. On the other hand, platforms and technologies for mobile gaming have significantly improved. The available memory size, processor capacity, display size and resolution on mobile phones have all improved with time thus enhancing the overall gaming experience for the user. Nowadays users find latest interesting java games already fitted in mobile phones at the time of manufacturing. Many websites provide mobile games along with their free/trial options, allowing end users to play it for some time and if they like it they easily can purchase it. Apart from these mobile games can be also downloaded by using infrared and Bluetooth. Juniper Research indicates that end user generated revenues for both one-time downloads and subscription/rentals of mobile games give a substantial market of $5bn in 2007 and it is expected to grow nearly to $16bn by the end of 2012 . Mobile gaming industry is not only creating numerous opportunities for game publishers and game developers but also opening new doors of great entertainment for users.